If you want to win elections without fixing anything, I’ve got a short manual for you. Little sophistication needed. First, invent a crisis you can’t lose. That’s the trick. Take the “war on Christianity”—it’s not a war, it’s a marketing plan. It’s a coupon code for attention. You take everyday life, sprinkle fear on it, and—poof—you’ve got “persecution.” Then you rake in donations, TV hits, and votes while roads crumble, wages stall, and schools starve. Ugly, yes, but it runs on two fuels: grievance and repetition.
And never forget. Families can’t make ends meet not because the bottom 50% own only 2.5% of the country’s wealth, but because of “illegal immigrants” who don’t look or sound like you.